Think about the recent product you buy. Was the product is from your
known or did you just buy it by making the instant decision?? If you have the
instant decision, then it must be the packaging of the product that influences
you. Packaging draws the attention of customers and sells the product better
than a salesman. When done correctly, packaging can do marvels for you.
Nowadays, every brand or business is opting for custom packaging. Not just for
enclosure of product but also for making the unique brand identity. Like other
any other industry, the packaging trend is also becoming popular in the
cosmetic industry. Every cosmetic product has its own need and requirements
regarding packaging.
Knowing what makes your custom
lipstick boxes perfect can be hard sometimes. Design custom lipstick boxes in
such a way that it will increase the shelf impact of the product. You can take help of professional, but it is
better to do the research yourself first. Here are some tips to make your
lipstick boxes appealing to customers
Customers for Lipstick
Ideal customers of lipstick are
mostly woman. So, it is important to hit the right button to reach to perfect
audience. Give your custom boxes a feminine touch and make them look classy.
After knowing the perfect audience, you can add features and uses according to
them to grab their attention.
It should complement the product
Lipstick boxes should be
according to the product. The box should complement what’s inside it. If your
lipstick is of high quality, then your box should also be of high quality.
Don't make its box dull and boring. Most important, trendy and classy box
doesn't provide the wrong perception of an average product.
Use Colors, Patterns, and Text for Custom Lipstick Boxes Packaging
Don’t limit yourself while
customizing the perfect lipstick boxes. From colors to high quality, make use
of every available option to enhance the look of the box. Unique color schemes
and patterns can give your box quality gaze. Don’t overlook the text; go for
typography instead of dimple font style. Let the box speak for the product.
Keep it simple yet bold
Simplicity is essential but don't make your lipstick box
dull and plan in the name of simplicity. Don't use too bright colors and also
avoid that typical brown color. To add uniqueness, choose different shapes for
custom lipstick boxes. You can select various die cutouts to make your boxes
bold. Keep it simple and neat.
Communicate through it
Your box should mean a purpose
other than just enclosing the product. Design lipstick boxes to convey your
brand message. You can have company or product information imprinted on them.
Tell them about your promotional events and discount offers through the box. By
providing the address of communication channels, you can ask for their feedback
as well.
Use all available space
While designing the custom
lipstick boxes, you should take advantage of every bit of the box. Instead of
leaving the back and inside of box untouched, you can be creative with it also.
Consider text around the borders and print images on both inside and outside of
the box. It will make your box up class.
Consider customer experience
Consider yourself in customer’s
shoes and think about what they will go through while interacting with the box.
Taking a high-quality box in hand, they will curious to find what's inside it.
A little effort in packaging can give customers luxurious aspect about the
product.
Make it recyclable
Green is the primary element of
packaging. If your boxes are not eco-friendly, then you are missing an
excellent opportunity to stand out. Make your boxes recyclable and reusable.
People choose products that are not only disposable but also offer usability.
It will make the strong impact on your brand on customers.
Consider your budget
Don’t break your budget while
opting for custom lipstick boxes. Make your boxes simple; don't make it extra
extravagant than the product. Opt for elegant yet straightforward packaging and
save your cost. You can take most out of your lipstick boxes by investing the
small amount of money.